The influences of innovation in Apple's Company Case Study

The influences of innovation in Apple's Company - Case Study Example An organisation may go for innovation in any area which it finds most appropriate for the moment. These areas include process innovation, value innovation, innovation in organizational structure and product innovation. Likewise, the influence or motivation behind innovative thinking might be value driven, product driven, consumer driven, competition driven and the like. In this context, the present study aims to explore the key drivers or influences that made Apple Inc, the leader of information and communication technology with constant innovative ideas and developments. It is always fascinating for a researcher to go in depth in the area of his/her research. Here, also the researcher seeks to explore why Apple Inc has been introducing innovations in its business operations. Thus, the basic purpose of the present study is to identify and assess what factors influence Apple Inc to become innovative and leader in the industry. Specifically, the research objectives can be detailed as below: The study is basically a descriptive one as it seeks to identify the factors that contribute to the introduction of innovation in the firm. The factors that are taken care of in the study are product, process, and management structure. In addition the influences of innovations studies are consumers and competition, price, and market leadership and growth. It takes a survey approach in which data are collected from a selected group of respondents and the same is used to arrive at logical conclusions to the study. 3.2 Population and Sample This survey research is conducted among the key personnel (those at the helm of the firm responsible to take strategic decisions). All the key personnel across different department, therefore, constitute the population of the study. However, it is impossible to interview all the executives at the top management to gather data for the study and therefore, a convenient sampling procedure is applied to select a limited number of respondents to avoid the excess resources, time and efforts to carry out the research. The sample key personnel (executives) are conveniently selected by the researcher; who he thinks are most appropriate for interview and data collection. 3.3 Data Collection and Instruments The data are collected through special interviews conducted among the key personnel of the firm. A carefully drafted interview schedule is prepared to collect data on the important aspects of the study. All efforts were made to avoid irrelevant and illogical questions that consume precious time of the very distinguished and busy executives. The questions were prepared in such a way that incorporates all the following important variables of the study and find answers to all research questions. The questions are prepared using Five point Likert's scale as most of the questions are of qualitative in nature. Scaling and measurement is found to be appropriate for the study as it allows the